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Scenario Planning and War-gaming: What’s The Difference?

March 6, 2012

ImageLike many strategic planning concepts, scenario planning and war-gaming mean different things to different people.  However, there seems to be a strong tendency to confuse the two approaches, and to even consider them to be largely the same thing.  Nothing could be further from the truth.

Scenario planning and war-gaming are two different techniques, with different outcomes and designed to solve different problems.  What’s the difference?

  1. Purpose: Scenario planning is useful as the basis for strategic development — that is, to generate a range of options to consider depending on what the external environment might look like in the future.  War-gaming is more operational and focuses on how to execute a particular strategic initiative — such as a new product launch or new market entry — or how to counter known external market developments — such as a particularly aggressive competitor or a new regulatory development.
  2. Timeframe: Scenario planning is a long-term technique.  The timeframe for scenario planning is typically at least three years into the future, and more often as much as five or 10 years.  War-gaming is a more near-term technique.  The timeframe for war-gaming is usually two years into the future or less.  
  3. Focus: Scenario planning is a broad technique, designed to address the intersection of several trends, including customers, competitors, technology, regulators, new entrants, etc.  War-gaming is more focused, usually on one or several industry players, including one or more competitors, suppliers, or customers.  
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